Thanks for the Luv

With your help, we raised $900,000 for local organizations.

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Dutch Luv Raises $900,000

DUTCH LUV® FEATURED DRINKS

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DUTCH LUV® LATTE

DUTCH LUV® LATTE

White coffee with frosted sugar cookie flavor topped with pink Soft Top

DUTCH LUV® LATTE
DUTCH LUV® REBEL

DUTCH LUV® REBEL

Blended Rebel energy drink infused with berry flavor and topped with pink Soft Top

DUTCH LUV® FROST

DUTCH LUV® FROST

Blended frosted sugar cookie shake topped with pink Soft Top

Support Your Local Community

Thanks to you, our Dutch fam, we’re proud to support the neighborhoods we serve. $1 from every Dutch Luv® featured drink sold from Feb 1-18 will be donated to local food organizations.*

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Dutch Bros coffee celebrates Dutch Luv

Share The #DutchLuv

Want to stay up-to-date on all things Dutch Luv®? RSVP now for Dutch Luv® updates and news!

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Dutch Bros coffee celebrates Dutch Luv day

Even More Luv on the App

Turn points into free drinks and get rewarded every time you Dutch. 

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Dutch Bros Coffee celebrates Dutch Luv with their loyalty app

Dutch Luv 2024 FAQs

Yes, we’re accepting additional card and cash donations. All additional donations collected during the promotional period will be donated. If you’d like to make a food donation, please check with your local food bank!

Food banks are better equipped to handle and distribute food donations. Please check with your local organization if you want to donate more!

Local management chooses the nonprofit they’d like to support during Dutch Luv. They’re encouraged to find an organization making a meaningful difference in providing meals for our communities. If you’d like to be considered as a nonprofit partner for future years, make sure to get connected to your local shop management!

Dutch Bros will donate $1 to local nonprofits for each of this year's Dutch Luv® featured drinks: Latte, Rebel energy drink, or Shake sold at participating Dutch Bros locations. Ask your local broista which organization your shop is supporting!

There won’t be any special items available for purchase online this year, but stop by to see us on 2/14 for a little extra surprise!

There will not be a Dutch Luv specific sticker, but a sticker of the month (physical + app) will be released on February 7.

This year, help us support local organizations feeding your community from February 1-18, 2024.

Dutch Luv is one of our company-wide givebacks! Local management chooses a local nonprofit organization helping feed the community. From Feb. 1-18, Dutch Bros will donate $1 for each of this year's Dutch Luv® featured drinks sold at participating locations.

Last year, we donated more than $900,000. We're stoked to make a difference together each year!

A special surprise will be available at shops on February 14, AND $1 for each of this year's Dutch Luv® featured drinks: Latte, Rebel energy drink, or Shake sold at participating locations will be donated to local organizations throughout the whole promotional period (February 1-18, 2024).


*All additional donations collected during the promotional period will be donated to local food organizations.