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Dutch Bros Coffee Online Privacy Policy

Effective as of June 19, 2018

Dutch Bros Coffee, which includes the affiliated companies DB Franchising USA, LLC, Dutch Bros. L.L.C., Boersma Bros. LLC, and DutchWear, LLC (collectively, "Dutch Bros," “we,” “our,” or “us”), cares about the privacy of its customers and on-line visitors. This Dutch Bros. Coffee Privacy Policy (“Policy”) describes how Dutch Bros collects, uses, and discloses personally and non-personally identifiable information of customers and visitors through our websites and online services, including dutchbros.com and shop.dutchbros.com (collectively, our “Websites”). This Policy applies to our Websites that link to it, regardless of how you access or use them, including through mobile devices.

BY USING OUR WEBSITES, YOU ARE ACCEPTING THE TERMS OF THIS POLICY AND OUR TERMS OF SERVICE, AND YOU ARE CONSENTING TO OUR COLLECTION, USE, DISCLOSURE, AND PROTECTION OF YOUR INFORMATION AS DESCRIBED IN THIS POLICY.  IF YOU DO NOT AGREE TO THE TERMS OF THIS POLICY, PLEASE DO NOT USE OUR WEBSITES.

This Privacy Policy does not apply to information that you may submit to us offline, or to third-party websites and mobile applications that may link to the Websites or be linked to on the Websites. We are not responsible for the actions or privacy practices of third-party websites and applications; please consult those websites and applications directly to understand their privacy practices.

Privacy Policy Updates

Dutch Bros may make changes to this Policy from time to time, and we will post any such changes to our Websites. Your continued use of our Websites following the posting of any changes will mean you accept those changes

Information We Collect About You

We collect, process, and retain information from you and any devices that you may use when you use or interact with our Websites, and in other ways described below.

Information You Give Us:  We receive and store information you enter on our Websites or give us in any other way, including your name, mailing address, phone number, date of birth, and email address.

Information We Automatically Collect:  We collect information about your use of our Websites, such as the purchases you make, the pages you view, and other interactions you have. We receive and store certain types of information whenever you interact with our Websites. Our Websites use “cookies,” tagging and other tracking technologies to help enable you to shop on our Websites, and to enable us to enhance or personalize your online browsing and shopping experience. This information includes computer and connection information such as statistics on your page views, traffic to and from our Websites, referral URL, your IP address, and device identifiers. This information also may include your browsing history, transaction history, and your web log information.

Location Information:  When you visit our Websites, we may receive information about your location and your mobile device, including a unique identifier for your device. Location information allows us to provide location-based services, such as advertising, search results, and other personalized. We will only collect precise geo-location information with your consent; however, some services or features may not function properly without this information.

Information From Social Media:  When you interact with us or our Websites on a social media platform, we may collect the personal information that you make available to us on that page, including your account ID or username and other information included in your posts.

Information From Other Sources:  We may supplement the personal information we collect with information from third parties or collected offline, such as information collected by us at events, in person at our stores, or collected over the phone, and add it to your account information. This information may include, but is not limited to, demographic information that is publically available and additional contact information.

How We Use Your Information

We use your information to help us personalize and continually improve your experience on the Websites, including fulfilling your orders and requests for information, analyzing and compiling trends and statistics, and communicating with you.

We may also use your information for the following purposes:

  • Providing information or services you requested, such as creating a Dutch Bros account or subscribing to programs we offer;
  • Communicating with you about our products, services, offers, events, and promotions via newsletter, e-mail, text, or other medium;
  • Processing and fulfilling transactions, such as product purchase, and facilitating shipments;
  • Providing customer support;
  • Gathering customer feedback about our products, services, programs, and franchisees;
  • Administering contests, sweepstakes, promotions, surveys, and community activities;
  • Complying with applicable legal requirements, industry standards, and our policies, or enforcing compliance with those requirements;
  • Providing customized content based on your use of the Websites, your preferences, and/or you location, depending on the type of information you have chosen to provide to us;
  • Optimizing and improving our Websites, products, services, operations;
  • Detecting, investigating, and preventing activities that may violate our policies or be fraudulent or illegal;
  • Performing statistical, demographic, and marketing analysis of users of the Websites and their usage patterns.

We may use the information collected from one portion of the Websites on other portions of the Websites, and we may combine information gathered from multiple portions of the Websites into a single record. We may also use or combine information that we collect off-line or receive from third-party sources for many reasons, including to enhance, expand, and check the accuracy of our records. Additionally, information collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such information was collected.

How We Share Your Information With Others

We share your personal information with third parties as described below.  In addition, we may share information that does not specifically and personally identify you, such as aggregate information, device identifiers or other unique identifiers to third parties. 

Third-Party Service Providers:  We engage third-party service providers to perform functions on our behalf such as: website hosting, content syndication, content management, marketing, analytics, and customer service. For example, we use third parties to process payments made to us and assist with product fulfillment, returns and other operations.  These third parties may have access to your personal information when needed to perform their functions.

Business Partners:  We may share information that personally identifies you with business partners who provide products and services that we think you may be interested in.

Sale, Assignment or Change of Control:  We may change our ownership or corporate organization while providing the Websites.  We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction.  Under such circumstances, we will request the acquiring party to follow the practices described in this Policy with respect to previously collected information.  Nevertheless, we cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.

Law Enforcement, Legal Process, and Emergency Situations:  We may also use or disclose your personal information if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or our Websites; (b) protect and defend our rights or property, the Websites or our users, or (c) act to protect the personal safety of us, users of the Websites, or the public.

Your Choices About How Your Information Is Used

In many instances, you have choices about the information you provide and how we use your information. These choices, and any related consequences, are described in detail below.

Marketing Emails:  When you create an account through our Websites sign up for certain communications, you are required to provide us with an accurate e-mail address through which we may contact you.  Such account registrations or requests through our Websites constitute your express acknowledgment that we may use your e-mail address to communicate with you about product offerings from us.  While you cannot opt-out of receiving notifications and other communications regarding your account or your transactions, you can opt-out of receiving promotional and other marketing emails from us by: (1) using the “unsubscribe” feature in our marketing e-mails or (2) contacting [email protected].

Location Tracking: Most mobile devices allow you to control or disable the use of precise location services by any application on your mobile device through the device’s settings menu.

Cookies, Tracking Technologies, and Interest-Based Advertising

Like many websites, we use tracking technologies such as cookies, web beacons and similar technologies to record your preferences, and track the use of our Websites. We may also use these technologies to monitor traffic, improve the Websites, and make it easier to use and more relevant. Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Websites may not work or may not work as designed.

We partner with third-party advertising companies who also use these tracking tools to provide advertisements on our Websites or other websites. These third parties may use these technologies to collect information about you when you use the Websites. They may collect information about your online activities over time and across different websites and other online services. They may also use persistent identifiers to track your Internet usage across other websites in their networks beyond the Websites. They may use this information to provide you with interest-based advertising or other targeted content. While we do not knowingly provide these entities with information that personally identifies you such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us.

Some content or applications on the Websites may be served by unaffiliated third parties.  We do not control these third parties’ tracking technologies or how they may be used. We are not responsible for the content or privacy practices on any website not operated by us to which our Websites link or that link to our Websites.

Your browser or device may include “Do Not Track” functionality. Our information collection and disclosure practices, and the choices that we provide to visitors, will continue to operate as described in this Policy, whether or not a Do Not Track signal is received.

You also have choices to limit some tracking mechanisms that collect information when you use the Websites. Many web browsers automatically accept cookies, but you can usually modify your browser’s setting to decline cookies if you prefer.  If you choose to decline cookies, certain features of our Websites, including the Websites themselves, may not function properly or remain accessible to you. In addition, you may also render some web beacons unusable by rejecting or removing their associated cookies.  Note that if you choose to remove cookies, you may remove opt-out cookies that affect your advertising preferences. 

We use Google Analytics, a web analytics service provided by Google, Inc., on our Websites. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Websites, compile reports on the Websites’ activity, and provide other services related to Websites activity and usage.  The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website.  The Websites do not use Google Analytics to gather information that personally identifies you.  The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google click here.

Many of the third party advertisers that place tracking tools on our Websites are members of programs that offer you additional choices regarding the collection and use of your information.  You can learn more about the options available to limit these third parties’ collection and use of your information by visiting the websites for the Network Advertising Initiative and the Digital Advertising Alliance, as well as the webpages for Facebook’s ad preferences tool and privacy policy.

How We Secure Your Information

Dutch Bros uses a variety of managerial, technical, and physical measures to protect the integrity and security of your information. These measures may vary based on the sensitivity of your information. However, no security precautions or systems can be completely secure.  We cannot ensure or warrant the security of any information you transmit to Dutch Bros, and you do so at your own risk. We cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

You can help protect the privacy of your own information by using encryption and other techniques to prevent unauthorized interception of your personal information. You are responsible for the security of your information that you transmit to us or view, download, or otherwise access when using unencrypted, public or otherwise unsecured networks.

Other Important Information

Users Outside of the United States: If you use our Websites outside of the United States, you understand and consent to the transfer of your personal information to, and the collection, processing, and storage of your personal information in, the United States and elsewhere. The laws in the U.S. and these countries regarding personal information may be different than the laws of your state or country.

Your California Privacy Rights: If you are a California resident, California law permits you to request certain information regarding the disclosure of your personal information by us and our related companies to third parties for the third parties' direct marketing purposes.  To make such a request, please send your request, by email, to [email protected].


Questions

Dutch Bros welcomes your questions, comments, and concerns about privacy. Contact us at [email protected].