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Effective as of November 1, 2015

Dutch Bros. (which includes the affiliated companies DB Franchising USA, LLC, Dutch Bros. L.L.C., Boersma Bros. LLC, and DutchWear, LLC (collectively "Dutch Bros." or “we,” “our,” “us”)) cares about the privacy of its customers and on-line visitors. This Dutch Bros. Coffee Privacy Policy (“Policy”) describes how Dutch Bros. collects, uses, and discloses personally and non-personally identifiable information of customers and visitors through our websites and online services, including;; and Dutch Comm, through our programs and in our physical drive-through outlets. This Policy applies to our websites, our mobile site, and the online activities described herein and in the TOS (defined below).

This Policy is incorporated into and subject to Dutch Bros. Terms of Service (“TOS”) located at Your use of the Website is subject to this Privacy Policy and the TOS. Capitalized terms used in this Policy that are not otherwise defined have the meanings set forth in the TOS.

This Policy is a legal agreement between you and Dutch Bros. that states the material terms and conditions that govern your use of the Website. You agree to this Policy by accessing or using our Website. IF YOU DO NOT AGREE TO BE BOUND BY THIS POLICY, DO NOT USE THE WEBSITE.

Privacy Policy Updates

Dutch Bros. may update the privacy policy from time to time. When we do so, we will post the new policy on this page and change the date at the top of the policy. Use and disclosure of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

Information Dutch Bros. Collects

We collect two basic types of information from you in conjunction with your use of the Website: personally identifiable information and non-personally identifiable information. “Personally Identifiable Information” is any information that can directly identify you, such as your name, e-mail address, telephone number, postal address, social security number, and payment card information. “Non-Personally Identifiable Information” includes information that does not personally identify you, but it may include tracking and usage information about your demographics, use of the Website and the Internet.

Automated Collection

Dutch Bros. automatically collects Non-Personally Identifiable Information when you visit our website, including information about your Internet service provider, operating system, browser type, domain name, access times, the website that referred you to us, the Web pages you request, and the date and time of those requests. In addition, our Website automatically collects your IP address.

Our collection of the above-listed types of data or information involves the use of cookies and Web beacons. Cookies are small data files stored on your hard drive by a website to, among other things, help us improve our website and your experience. In addition, our Website uses targeting or advertising cookies to see which areas and features are popular and to count visits to our Website. The cookies are used by third parties such as social networks and advertisers to provide services in return for recognizing that you have visited our Website. Web beacons are electronic images that are used on our Website or in our emails. Web beacons are used to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.

Our Website uses Google Analytics, a web analysis service of Google, Inc. (“Google”). Google Analytics uses cookies, which collect information about your use of the Website (including your IP address), which is sent to a server of Google in the United States and stored there. Google will use this information to evaluate your use of the Website, to prepare reports on the Website activities for us, and to perform additional services involving use of the Website and the Internet. Google will provide this information to third parties, insofar as such is legally stipulated. Google may not connect your IP address with other data by Google. By using our Website, you declare that you agree to the processing of data obtained about you by Google in the manner described above, and for the purpose as stated.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser settings to decline cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of the Website may not work or may not work as designed. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at

User-Provided Content

When you use certain features of our website, we may ask you to provide Personally and Non-Personally Identifiable Information. Examples of this type of information can include:

  • Your contact information, such as name, email address, postal address, or telephone number;

  • Contact information for other people that you provide when you ask us to send them information;

  • Your Dutch Bros. account user ID and password;

  • Your Dutch Bros. gift card number and PIN;

  • Payment information, such as payment card number, expiration date, billing address, cardholder name, security code, and promotional or discount code;

  • Demographic information, such as your birthday, when you tell us about your preferences;

  • Precise location information if you access our Website using a mobile device and opt in using your device or browser settings, as well as general location information based on your IP address, which we obtain through general site operations;

  • Information that you submit related to potential employment or franchise opportunities with Dutch Bros., such as your resume, work authorization status, educational information, employment history, references, work experience, financial information, interest in relocating, and

  • When you use social media to interact with us, or to share something from our Website with others, we will receive information about what you share and other details that may be based on your social media privacy settings.

Collection of Your Source IP Address

We may collect and store your device’s source IP address which may disclose the location of your device at the time you access the Website. Advertisements and certain content may be directed to you as a result of this data. In addition, in some cases the Website can deliver content based on your current location if you choose to enable that feature. If you enable that feature, your current location will be stored locally on your device which will be used by the Website to serve you certain content tied to your location. If you elect to have your location-based searches saved to your history, we will store such information on our servers.

Social Media Generated Content

Dutch Bros. maintains a social media presence on websites such as Facebook, Twitter, Instagram, Tumblr, and Pinterest, to name a few. You can interact with us through social media, such as entering our contests, posting content, sharing material from Dutch Bros.’s Website, and using our social media plug-ins. When you interact with us using social media, Dutch Bros. and that service share certain information about you and your activities, such as your IP address, user ID, your profile picture, photos you post, and similar information. We may use the information collected from social media sites for the same types of purposes we describe below. However, we will comply with the privacy policies of the corresponding social media platform and we will only collect such Personally Identifiable Information that we are permitted to collect by these social media platforms. Your use of social media sites is governed by the site operators’ privacy policies and terms of service, and the information you share with us and with others is controlled by the privacy settings you have established at those sites.

Children Under Thirteen Years Old

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 years old. If you are under 13 years old, you should not use this Website, and under no circumstances should you send information about yourself to us without providing us with consent from your parent or legal guardian.

How Dutch Bros. Uses This Information

Dutch Bros. uses Personally Identifiable Information that we obtain about you for the following purposes:

  • Providing information or services you requested, such as creating a Dutch Bros. account or subscribing to programs we offer;

  • Communicating with you about our products, services, offers, events, and promotions via newsletter, e-mail, text, or other medium;

  • Processing and fulfilling transactions, such as product purchase, and facilitating shipments;

  • Providing customer support;

  • Gathering customer feedback about our products, services, programs, and franchisees;

  • Managing your participation in our contests, promotions, and community activities;

  • Protecting against and preventing fraud, physical and financial loss, unauthorized transactions, claims, and other liabilities, and managing risk, including identifying unauthorized users or other security issues;

  • Complying with applicable legal requirements, industry standards, and our policies, or enforcing compliance with those requirements;

  • Evaluating job candidates and making hiring and other personnel decisions; and

  • Evaluating franchisee candidates.

We may use Non-Personally Identifiable Information in a manner that we deem appropriate and for various purposes, including:

  • Providing customized content based on your use of your site, your preferences, and/or you location, depending on the type of information you have chosen to provide to us;

  • Evaluating, enhancing, and improving our products, services, franchise operations;

  • Evaluating and enhancing our online features, marketing communications, and marketing strategies;

  • Protecting against and preventing fraud, physical and financial loss, unauthorized transactions, claims, and other liabilities, and managing risk, including identifying unauthorized users or other security issues;

  • Complying with applicable legal requirements, industry standards, and our policies, or enforcing compliance with those requirements;

  • Evaluating job candidates and making hiring and other personnel decisions;

  • Evaluating franchisee candidates; and

  • Perform statistical, demographic, and marketing analysis of users of the Website.

Use of Location Information

We may use your location information to:

  • Process and fulfill transactions, such as product purchase, and facilitating shipments;

  • Provide you with information on the Dutch Bros. nearest you;

  • Personalize newsletters, offers, and promotions;

  • Optimize or improve our website;

  • Protect against and preventing fraud, physical and financial loss, unauthorized transactions, claims, and other liabilities, and managing risk, including identifying unauthorized users or other security issues; and

  • Perform statistical, demographic, and marketing analysis of users of the Website.

Combination of Your Personally Identifiable Information

We use the information collected from one portion of the Website on other portions of the Website in our network of Websites, all of which are owned and operated by Dutch Bros, and we combine information gathered from multiple portions of the Website into a single customer record. We also use and/or combine information that we collect off-line or receive from third-party sources to enhance, expand, and check the accuracy of your customer records.

Sharing of Information by Dutch Bros.

Dutch Bros. may share your Personally Identifiable Information in limited circumstances, including:

  • With third parties you authorize us to provide your Personally Identifiable Information to;

  • To our third-party payment processing company if you purchase Products on the Website;

  • With companies that provide us support services (such as credit card processors, mailing houses, or website hosts) and that help us market our products and services. These companies may use information about you to perform their functions on our behalf. We do not authorize them to use the information we share with them for any other purpose;

  • Upon lawful request in response to legal process;

  • To enforce our agreements, corporate policies, and TOS; and

  • To protect the rights, property or safety of Dutch Bros. employees, customers, agents, or others.

We may share or disclose Non-Personally Identifiable Information in any manner that we deem appropriate and necessary. Among other things, we may share Non-Personally Identifiable Information with third parties for business purposes or for the improvement of services and goods we offer.

Social Media and Third Party Websites

On our website we have plugins from Facebook, Google+, Twitter, Instagram, Pinterest, Youtube, and other third parties. If you use one of these plugins, this will create a direct connection between your browser and that of the third party, and may provide them with information about your use of our Website, which you consent to by your use of the plugin. These plugins are provided for your convenience, and they do not signify that we endorse the third-party websites. The respective suppliers or operators of such sites are responsible for the content of such sites. Any activities you engage in involving linked websites or plugins are subject to privacy and other policies, TOS, and other rules issued by the operator of the linked websites. This Privacy Policy does not apply to those sites. Please consult the respective web pages of the plugin for further information on the type, extent, and purpose of data recording and use of personally related data, and on the possible processing of such data.

Security and Personally Identifiable Information

Dutch Bros. cannot guaranty that any information you transmit to us over the Internet or any other public network is secure. However, Dutch Bros. does take reasonable efforts to safeguard your Personally Identifiable Information and to prevent the loss, unauthorized access, disclosure, or modification of Personally Identifiable Information that is provided by users.

It is your obligation to keep your access rights secure. To fulfill this obligation, you promise to: (a) provide true, accurate, current and complete information about yourself as and if prompted by the Website’s account forms and (b) maintain and promptly update your information to keep it true, accurate, current and complete. If you provide any information that is untrue, inaccurate, not current or incomplete or Dutch Bros. has reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, Dutch Bros. has the right to suspend or terminate your account and refuse any and all current or future use of the Website (or any portion thereof). You are entirely responsible for the security and confidentiality of your password and account. Furthermore, you are entirely responsible for any and all activities that occur under your account.

Your Choices About Personally Identifiable Information

Dutch Bros. offers you choices in managing your Personally Identifiable Information and how you communicate with us. Some of the ways you can request changes include:

  • Follow the opt-out instruction in promotional emails we send you;

  • Log in to your account, if you have one, and visit the “My Account” page to manage your contact information;

  • Contact Dutch Bros. at [email protected];

  • Set your browser to manage or limit the use of cookies. Each browser is different. Contact the company that provides your browser for support.

Retention and Deletion of Personally Identifiable Information

Unless there is a specific legal requirement for us to keep the information, we maintain Personally Identifiable Information as long as necessary for the purpose for which it was collected or for which it is to be further processed.

California Privacy Rights

Your browser or device may include “Do Not Track” functionality.  Dutch Bros. information collection and disclosure practices, and the choices that we provide to users, will continue to operate as described in this TOS, whether or not a Do Not Track signal is received.

California Civil Code Section 1798.83 permits customers of Dutch Bros. who are California residents to request certain information regarding Dutch Bros. disclosure of their Personally Identifiable Information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to [email protected]

Notice to Non-US Users

Our Website is published in the United States and directed to individuals located in United States.  Our policies are directed at compliance with the laws of the United States.  If you are located outside the United States, you should be aware that your Personally Identifiable Information will be transferred to the United States, the laws of which may be deemed by your country to have inadequate data protection. If you use our Website, you consent to the use of such information as provided in this Privacy Policy and to the transfer of that information to and storage of that information in the United States.  If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personally Identifiable Information to us.


Dutch Bros. may change its ownership or corporate organization while operating the Website. As a result, please be aware that Dutch Bros. may transfer your information to another company that is affiliated with Dutch Bros. or with which Dutch. Bros has merged or been acquired by. Under such circumstances, we would, to the extent possible, require the acquiring company to follow the practices described in this Privacy Policy. Nevertheless, we cannot promise that an acquiring company or a merged company will have the same privacy practices or treat your information the same as described in this Privacy Policy.

Applicable Law

The Website is published in the United States and is subject to laws of the United States. If you are located in a country outside the United States and voluntarily submit personal information to us, you thereby consent to the general use of such information as provided in this Privacy Policy and to the transfer of that information to, and/or storage of that information in, the United States. We shall not be liable under any circumstances for damages resulting from use of information collected from visitors to the site.

Customer Feedback

Dutch Bros. welcomes your questions, comments, and concerns about privacy. Contact us at [email protected]