Dutch Bros is known for its energetic music, fun-loving crews and community involvement. This year, with your help, we amped up the energy even more!
What made 2022 so awesome? Our customers, of course! From your fave app stickers, to making an impact in our communities, here’s a list of the top five things you loved. Thank you for making 2022 the best year yet!
1. Community Impact
YOU showed up in a big way for our annual giveback days! Because of you, we’re able to continue our mission of making a massive impact one cup at a time.
Dutch Luv: With the support of our customers, we donated $809,000 to local nonprofits working to help provide meals in the communities we serve.
Drink One for Dane: On our 16th annual Drink One for Dane day, you helped us donate more than $2.3 million to Muscular Dystrophy Association (MDA), the leading non-profit organization in ALS research, care, advocacy, educational and professional programming.
Buck for Kids: As part of our efforts to help create brighter futures for kids in our communities, Dutch Bros partnered with customers to donate more than $1.1 million for local youth organizations.
2. Dutch Rewards
Since its launch, the Dutch Bros app has been a fan fave. One of the top reasons you love it- app stickers! Your favorites this year were:
If you’re a Dutch Rewards member (which you totally should be, if not join now!), we're taking a walk down memory lane and recapping all the good stuff like:
- Your top drink of choice
- The number of shops you visited
- What time we saw you at our window
- And yes - that loaded sticker book too!
You can find your “Year with Dutch Rewards” by logging into the app.
3. Guaranteed to Satisfy
Our drinks continue to serve as a canvas for your creativity. We gave you limitless ways to customize and you never ceased to amaze us! Your days were filled with cold brew, Rebel energy drinks, tea and more.
In 2022, the fastest trending flavors were:
- Flap Jack: a stacked combination of salted caramel, white chocolate and vanilla
- Peach Ring: a childhood throwback consisting of sweet white chocolate, tangy passionfruit and topped with peach drizzle.
4. Top it off
You love Soft Top! Like reallllllly love Soft Top…
- 17.5 million drinks were ordered with Soft Top this year!
- That equals 34 million ounces, which is enough to fill 12,000 kiddie pools!
5. Customer Luv
Everything we do at Dutch Bros is about creating connections with you, our customers. You bring light and love to the window and online…
Making a difference, collecting stickers, creating kick ass drinks and topping it all off with soft top. 2022 was a year to remember. Up next- you and Dutch Bros making more memories in 2023! Cheers! 🥂
