GRANTS PASS, Ore. - On Friday, May 14, Dutch Bros and its customers raised a record breaking $1.9 million during its 15th annual Drink One for Dane day. The funds will be donated to the Muscular Dystrophy Association (MDA), the leading non-profit organization in ALS research, care, advocacy, educational and professional programming.
“All of us at MDA are incredibly grateful to the leadership of Travis Boersma and Katie Hutchinson at Dutch Bros for rallying the support of their community to truly come together with our families, researchers, medical teams, staff and Board of Directors on May 14, to create a movement to find a cure to end this devastating disease, ALS,” said Donald S. Wood, Ph.D, President and CEO of MDA. “The amount of awareness, and funds raised is essential at this critical moment when so much progress and momentum is underway with clinical trials for people diagnosed with ALS, and it brings so much hope for cures in the near future,” he continued.
Drink One for Dane began after Dutch Bros co-founder, Dane Boersma, was diagnosed with Amyotrophic Lateral Sclerosis (ALS). While Dane passed away in 2009, his fight to end ALS continues through his family and the Dutch Bros’ annual giveback, Drink One for Dane. The Boersma family and Dutch Bros started Drink One for Dane as a way to increase awareness of the disease, raise support for those affected, and to support research to find treatments and cures for ALS.
“There aren’t enough words to describe how grateful I am to the customers who came out to support Drink One for Dane,” said Travis Boersma, co-founder of Dutch Bros. “This day holds a special place in my heart. It’s so humbling to see our customers, broistas, operators and franchisees come together to make a difference in the lives of everyone impacted by ALS.”
To date, Dutch Bros has raised more than $10.3 million to support MDA’s ALS-designated multidisciplinary care centers for patients, as well as to fund research for a cause and cure.
“We’re incredibly grateful for how our communities rally around Drink One for Dane day,” said Katie Hutchinson, vice president of philanthropy at Dutch Bros Coffee. “We couldn’t continue the fight to help end ALS without the support of our amazing customers.”