A picture of KEITH THOMAJAN Dutch Bros new CHIEF OF STAFF

Dutch Bros Coffee appoints Keith Thomajan as chief of staff

March 25, 2019

Grants Pass, Ore. (March 25, 2019) – Dutch Bros Coffee has hired mission-driven executive KeithThomajan as chief of staff. Working alongside CEO Travis Boersma and President Joth Ricci, Thomajanwill contribute extensive nonprofit and business development expertise to help drive the company’s growth strategy, special projects, and philanthropic and community relations mission. Over the next five years, the company plans to expand to 800 locations.


“We are excited to have Keith join us, and we highly value his inspiring leadership and deep expertise in managing teams across complex and multi-sector work and organizations,” said Ricci. “He will be a valuable partner to our leadership team as we embark on introducing Dutch Bros to new markets. We are confident that as Dutch Bros grows, Keith will ensure we continue making a positive impact on the people and places we serve.”


With a passion for both guiding growing organizations and promoting philanthropy, Thomajan will assume his post at Dutch Bros on May 3, 2019, following his resignation as president and CEO of the United Way of the Columbia-Willamette. As chief of staff at Dutch Bros, he will also oversee government and community affairs, philanthropy and sustainability.


“I am thrilled to join the Dutch Bros team and become part of its unique culture,” said Thomajan. “Travis and Joth are admirable leaders and have instilled strong values, ensuring that Dutch Bros takes good care of its people and its communities. I am eager to contribute to the leadership team and help scale the business successfully in the years ahead, ensuring that the company’s philosophy of giving back remains central to its mission and only grows stronger.”


As president and CEO for seven years at United Way of the Columbia-Willamette, Thomajandeveloped a mission that centered on children, families and communities, and he was instrumental in defining the organization’s 10-year agenda to address childhood poverty and advance racial equity in the region. Previously, he was president and CEO of Camp Fire Columbia, where he helped close the achievement gap for low-income kids and schools. Additionally, Thomajan serves as vice chair for the Mazamas Foundation.