Two hands holding the Dutch Luv latte and Rebel in front of pink clouds

Dutch Bros launches new drinks for Dutch Luv giveback

January 29, 2024

GRANTS PASS, Ore. (February 1,  2024) - Celebrate the month of love with Dutch Bros! From February 1 to February 18, Dutch Bros will donate $1 from any Dutch Luv® featured drink sold to local food organizations. The Dutch Luv drink lineup includes the Dutch Luv LatteDutch Luv Rebel and Dutch Luv Frost.

  • The Dutch Luv Latte features white coffee with frosted sugar cookie flavor topped with pink Soft Top.
  • The Dutch Luv Rebel features a blended Rebel energy drink infused with berry flavor topped with pink Soft Top.
  • The Dutch Luv Frost features a blended frosted sugar cookie shake topped with pink Soft Top.


“As we kick off our 18th annual Dutch Luv giveback, we’re pumped to introduce special drinks and extend the opportunity to give back beyond a single day,” said Charles Swindler, senior vice president of field engagement. “Supporting the communities we serve is part of who we are at Dutch. This giveback wouldn’t be possible without our awesome crews and customers who show up every year!”

Dutch Luv partners are chosen by local operators, so funds stay in their communities. This year’s partners include Houston Food Bank, Oregon Food Bank, Feeding America, Second Harvest Food Bank and more.