Dutch Bros® Unwraps Its Most Festive Holiday Lineup Yet
October 31, 2026
Dutch Bros® Unwraps Its Most Festive Holiday Lineup Yet
TEMPE, Ariz. (Nov. 1, 2026) - The holiday season has arrived and Dutch Bros is serving up its most festive menu yet! Featuring two new seasonal sips, a first-ever themed food item and a pair of beloved returning classics, the drive-thru specialty beverage company is turning up the magic all season long. The Merry Magic, Sprinkle Cookie, Hazelnut Truffle, Candy Cane beverages and Holiday Sugar Cookie Cake Pop are now available at all 1,225+ Dutch Bros locations, while supplies last!
NEW!
Merry Magic is a fruity blend full of holiday spirit with blackberry, peach and cherry topped with festive holiday candy. Get this as a blended or iced Rebel Energy Drink, Myst Energy Refresher® or lemonade.
Sprinkle Cookie unwraps the season’s magic with sugar cookie inspired flavor finished with Soft Top® and holly sprinks. Try this as a Freeze, iced latte or iced chai.
Holiday Sugar Cookie Cake Pop celebrates the season with a festive sugar cookie flavored tree-shaped cake pop coated in white chocolate and decorated with drizzle and sprinks.
RETURNING
Hazelnut Truffle is back for more holiday fun with hazelnut and rich chocolate milk, finished with fluffy Soft Top® and caramel drizzle. Loved most as an iced or hot mocha or mocha Freeze.
Candy Cane captures the pure joy of the season by pairing peppermint and velvety chocolate milk with Soft Top® and candy cane sprinks. Enjoyed most as an iced or hot mocha, mocha Freeze, mocha cold brew or hot cocoa.
"The holidays are all about bringing people together and spreading joy. That’s at the heart of everything we do at Dutch Bros and it’s exactly what we wanted to capture with this year’s holiday menu," said Tana Davila, Chief Marketing Officer at Dutch Bros. "Whether you're craving a cozy, chocolatey classic like the Hazelnut Truffle, or looking to try something bright and unexpected like the new Merry Magic, our goal is to add a little extra charm and fun to every Dutch Run this season."
Adding to the festive experience, every drink is served in one of nine seasonal-themed cups, including special editions for kids and pets. Decorated with seasonal accents from presents to snowflakes to jingle bells, these cups are built to share plenty of holiday cheer.
These festive flavors are available now at all 1,225+ Dutch Bros locations, while supplies last.
Find the nearest Dutch Bros on our location page or the DB app!