We can think of a billion reasons to go to Dutch Bros, but one reason stuck out this year and that was our merch drops! Merch drops are our way of connecting and celebrating the little things in life (like rubber duckies!). To recap all the fun we had together, we picked out a few of our fave merch moments from 2025. Take a peek: 

Color Changing Spoons 🥣

We kicked off the year with a throw back to the prizes found in cereal boxes! These nostalgic merch items were a perfect match with our Sweet Cereal Sip drinks. 

Rubber Duckies 🦆

Bringing these back for another year and even more fun! This time, featuring sports gear, the little rubber duckies made it to customer desks, car dashboards and more!

Friendship Bracelet 💞

Our friendship bracelets gave our customers a chance to bond over more than just their favorite coffee, tea, lemonade or energy drink. Plus, who doesn’t love a good matching moment?

Regulars Club Patch 💙

For those of you on a first name basis with your broistas, we loved being able to celebrate you! From backpacks to hats, we couldn’t get enough of all the ways our customers styled the Regulars Club Patch! 

Dog Bandana 🐾

As if we couldn’t love on or spoil dogs in our drive thru lanes more, we did another dog bandana merch drop, this time with even more designs! Whether you got one or collected all three, you and your pup are always welcome at Dutch. 

Follow Dutch Bros on Instagram, Tiktok or Facebook to stay in the know about upcoming merch drops at Dutch Bros! Find the nearest Dutch Bros on our location page or the DB app!