TEMPE, Ariz. (November 13, 2025) - Hear ye! Hear ye! Dutch Bros has officially declared the third Wednesday of November as National Passenger Princess Day. Leaning into the viral #passengerprincess trend, with 200,000+ posts on TikTok and Instagram, Dutch Bros is calling all passenger princesses and those alike to swing by any Dutch Bros location for a special giveaway that adds a little extra sparkle to their day!

Starting at 3 p.m. on Wednesday, November 19, customers can decorate their chariot with one of three car magnets with every medium or large drink purchase, while supplies last! Customers can give themselves or their passenger princesses the royal treatment by collecting all three special designs! 

“The response to last year’s Passenger Princess Day event was incredible, so we had to make it an official day,” said Tana Davila, Chief Marketing Officer at Dutch Bros. “To celebrate the declaration of National Passenger Princess Day we’re giving away three unique car magnets for passenger princesses to show off their style.” 

Car magnets are available on Wednesday, November 19 starting 3 p.m.  at all 1,050+ Dutch Bros locations, while supplies last!