The logo for the Dutch Bros Foundation

New Name, Same Heart: The Dutch Bros Foundation

January 7, 2020

GRANTS PASS, Ore. (Jan.7, 2020) — Since 2016, Dutch Bros has made significant contributions to its communities through funding provided by its foundation, Love Abounds. Now rebranded as the Dutch Bros Foundation, the organization continues to draw on its powerful engagement with, and love for, its communities while better reflecting the force behind its far-reaching impacts. 

Giving back to the community is part of Dutch Bros’ DNA. By assuming Dutch Bros Foundation as its name, the organization can help its communities, customers and employees make a stronger connection between Dutch Bros and the important work it supports throughout its seven-state footprint. 

Although the name of the foundation may have changed, its mission remains constant. The Dutch Bros Foundation continues to focus on programs and projects in core areas, including youth, health and origins (or the places where Dutch Bros grows its coffee beans). Additionally, the foundation supports companywide giveback days as well as local givebacks that enable local franchisees and operators to fulfill immediate needs they see in their communities.